Do you wish to promote your company online long-term yet have a tight budget for digital marketing?
What choice do you have left to reach your consumers most successfully if your response is yes?
« Inbound marketing » is the response.
Statistics suggest that the likelihood of selling to a repeat client is 60–70%, compared to the likelihood of selling to a new customer, which is 5–10%. Inbound marketing tactics are excellent at generating repeat customers.
It effectively increases brand recognition and affinity while being relatively affordable.
Therefore, you must correctly prepare the attract-to-delight funnel before adding clients to it.
Let’s briefly go over the definition of inbound marketing and some practical inbound marketing tactics for startups and small businesses.
Inbound marketing: What is it?
The goal of inbound marketing is to naturally interact with clients at their places of interest and draw them to your business through your content.
Every phase of a customer’s purchasing process is covered by inbound marketing.
Customer happiness and increased revenue are the ultimate goals of inbound marketing. You must provide excellent content, attract clients’ attention, offer a mechanism for them to interact with the material, and establish trust in order to accomplish this aim.
You need a plan to accomplish the aforementioned goals at each level of the consumer touchpoint.
Let’s get deeply into the process’s actionable stage:
1. Produce Top-Notch Content
The best strategy with the highest return on investment is publishing high-quality content. In addition to blog articles and other written content, you may also use videos, infographics, case studies, white papers, podcasts, and interviews.
The focal element of your inbound marketing approach is your website. By offering brand awareness, online customer service, customer testimonials, reviews, and comments, as well as other useful content that may lead to conversion later, it builds trust in the eyes of the consumer.
According to research, 55% of marketers consider writing blog posts to be their most effective inbound marketing tactic.
What kind of content are small businesses need to provide, then? ‘Sales Focused Content’ ought to be used instead.
The FAQ page, which responds to commonly asked questions by consumers, is an excellent example. ‘How it works’ product videos and product specifications are both very useful.
2. Pay special attention to SEO to boost organic traffic
You need your website to rank well in search engines in order to receive a lot of wonderful organic traffic. On the other hand, you need high-quality content for improved SEO.
Although there are many advanced kinds of search engine optimization, starting with the fundamentals can enhance your chances of ranking higher and attracting more organic visitors.
3. Provide directions with a customized call-to-action (CTA)
Getting a lot of traffic is not sufficient; the traffic also has to convert. Businesses with distinct, customised Calls-To-Actions (CTAs) have 202% higher conversion rates than those with plain CTAs. [Hubspot]
When a customer is on the homepage of your website or a landing page, they require clear instructions.
Popular calls to action that small businesses might include on their websites include:
- A bonus for first-time clients
- Sign up for a newsletter
- A product demonstration request
- Watch a webinar
- Product catalog, download it.
- Make use of a free deal
- To get a free evaluation, click.
4. Create compelling content with feedback from social media
The response on social media may provide startups fresh ideas for engaging content.
You must undoubtedly create social media profiles on the well-known sites (Facebook, Twitter, Instagram, etc.) that are best for your business before posting material that encourages customers to give comments.
You can gather the input you want through surveys, polls, comparisons, short videos, and blogs. With the help of this feedback, you can create material for future blog entries and write about themes that are popular with readers right now.
If social media is used well, it may drive a lot of traffic.
5. Get Customers Involved to Create Leads
It’s time to interact with and convert the lead you just generated.
It certainly appears technical.
Simple things like having a user-friendly navigation system and helpful content on your website may enhance client retention. According to research, 80% of customers value a company’s experience just as much as its goods and services.
Examples of techniques for keeping customers engaged and returning are a knowledge base, a discussion board, a customer loyalty program, referral schemes, and pop-up coupons.
The aforementioned strategies may be used via web push notifications.
6. Increase Trust by Demonstrating Your Expertise
Guest blogging on relevant websites is a fantastic approach to demonstrate your knowledge among other inbound marketing techniques.
You may profit from other websites’ reputation and enormous audiences, but caution is required. For the website’s readers, you must provide them something worthwhile. Reference from a reliable source may foster confidence and increase visitors to your website.
7. Promote Free Digital Content or Tools for attracting Customers
A free tool or piece of information, such as a calculator, checklist, eBook, online course, or even a report or its template, draws customers.
With the help of these free tools, you may solve consumer problems while also raising awareness of your goods and services. You can also use these tools to subtly connect to your most essential web sites.
8. Supply subscribers with customized content
Your traffic may be considerably increased by sending out customized emails that are focused on the requirements and problems of your clients.
You may develop succinct client profiles, offer them targeted customised information, and comprehend the demographics of your consumers by employing analytics tools.
Unexpectedly, these emails get a tremendous amount of reaction, so you can be confident that you are drawing in the proper customers.
Inbound marketing tactics are also long-lasting and customer-centered. The results take time, patience, and a lot of hard work, but they are long-lasting and fulfilling.
